GROWth / 0-1M users

We design UI+UX

to get you PMF1 for

50 %2 less cash

in 223 weeks.

¹ Product Market Fit (PMF) is when your solution satisfies an unmet market need

² Get a 50% discount for a 2X multiple in an MFN SAFE at an agreed-upon milestone

³ A V1.0 with 10 features takes an average of ~2 weeks each to design and develop (5 mo.)

Product

Market

Fit

PMF

PRODUCT MARKET FIT

You only have true product-market fit¹ PMF if 40% of your paying customers would be very upset if your product didn't exist and believe no sufficient alternative exists.

¹ Product Market Fit (PMF) is also known as the 40% rule popularized by Sean Ellis.

Logic

LTV

Designing user-interfaces that are engaging increases retention which can raise customer lifetime value (LTV1) to 3X CAC2

¹ LTV = Annual revenue per customer * time retained

Designing network-effects into your product increases distribution which can lower customer acquisition cost (CAC2) to 1/3 LTV1

² CAC = All annual expenses / total number of customers

CAC

Metrics

“Design-driven companies outperform S&P by 228% over 10 years.” DMI

Product Roadmap

We plan how your ideal first features map to business value so when your product is released you’ll be able to measure which features raise LTV and which ones lower CAC.

UI Design

We create consistent and reusable design patterns to make product development more efficient (lowering CAC) and make the product experience more desirable (raising LTV).

UX Flows

We create an intuitive experience that guides users from start to finish——removing obstacles to lower CAC, adding delight to raise LTV.

Accessibility

We make every touchpoint easy to interact with to prevent user errors (lowering CAC) and increase conversions (raising LTV).

Interactions

We design interactions between the user and the interface to increase engagement, which raises LTV. Ignoring interaction design will increase churn and lower LTV.

Network Effects

We design features that have personal and social value so the product becomes more valuable as the number of people using it increases. This lowers CAC.

Product Management

We can organize and prioritize work by managing issues for your engineering team end-to-end, so everyone knows the true impact of each feature on LTV/CAC.

Product Development

We ship software in releases that follow the same format as the product roadmap. With this pairing, you can optimize LTV/CAC to the ideal 3:1 ratio so your product can scale profitably.

UI+UX

“The potential for design-driven growth is enormous.” McKinsey

Next Up

To help people spend the money they make worry-free, we've figured out an elegant way to put every paycheck on autopilot so no one has to stress about budgeting ever again. Pre-seed stage.

Unveiling Q1, 2024

Inquiry

MoveMoney

To make it easier, faster, and more affordable to send money to family living abroad (starting with US to Mexico), we designed and developed the front-end for the MoveMoney app. Seed Stage.

Started Q1, 2023

Pre-launch

Highnote

To help hospitals reduce the turnover of medical professionals, Highnote gives specialists at every level a way to help each other remotely. Seed stage.

Launched 5/2022

Case Study

Tomorrow

Ethos

To help people prepare for risk in minutes instead of months, the Tomorrow app helps families make hard decisions together and instantly creates ready-to-sign legal docs in all 50 states. Series-A funded.

Acquired by Ethos 1/2022

Ethos

You

To give you everything you need to ship a v1.0 app, we offer up to 50% financing, ask for 2% down and the 48% balance over 5 months (10 features x 2 week average = 20 weeks).

Start Q3/2023 or Q4/2023

View Pricing

"Erik has a velocitizing effect on people."

Matthew

Lehman

Head of Payments Security, Amazon