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GROWth / 0-1M users

We design UI+UX

to get you PMF1 for


%2 less cash

in 223 weeks.

1 Product Market Fit (PMF) is when your solution satisfies an unmet market need
2 Get a 50% discount for a 2X multiple in an MFN SAFE at an agreed-upon milestone
3 A V1.0 with 10 features takes an average of ~2 weeks each to design and develop (5 mo.)




You only have true product-market fit1 PMF if 40% of your paying customers would be very upset if your product didn't exist and believe no sufficient alternative exists.
1 Product Market Fit (PMF) is also known as the 40% rule popularized by Sean Ellis.



Designing user-interfaces that are engaging increases retention which can raise customer lifetime value (LTV1) to 3X CAC2
1 LTV = Annual revenue per customer * time retained
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Designing network-effects into your product increases distribution which can lower customer acquisition cost (CAC2) to 1/3 LTV1
2 CAC = All annual expenses / total number of customers



“Design-driven companies outperform S&P by 228% over 10 years.” DMI
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Product Roadmap
We plan how your ideal first features map to business value so when your product is released you’ll be able to measure which features raise LTV and which ones lower CAC.
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UI Design
We create consistent and reusable design patterns to make product development more efficient (lowering CAC) and make the product experience more desirable (raising LTV).
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UX Flows
We create an intuitive experience that guides users from start to finish——removing obstacles to lower CAC, adding delight to raise LTV.
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We make every touchpoint easy to interact with to prevent user errors (lowering CAC) and increase conversions (raising LTV).
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We design interactions between the user and the interface to increase engagement, which raises LTV. Ignoring interaction design will increase churn and lower LTV.
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Network Effects
We design features that have personal and social value so the product becomes more valuable as the number of people using it increases. This lowers CAC.
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Product Management
We can organize and prioritize work by managing issues for your engineering team end-to-end, so everyone knows the true impact of each feature on LTV/CAC.
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Product Development
We ship software in releases that follow the same format as the product roadmap. With this pairing, you can optimize LTV/CAC to the ideal 3:1 ratio so your product can scale profitably.


“The potential for design-driven growth is enormous.” McKinsey
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To give you everything you need to ship a v1.0 app, we offer up to 50% financing, ask for 2% down and the 48% balance over 5 months (10 features x 2 week average = 20 weeks).
Start Q3/2023 or Q4/2023
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