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V1

We design + build

V1 apps at a

50

%

SAFE discount1 for

a little bit of equity.

1 Get a 50% SAFE discount for a 2X multiple that converts to equity.

Product

Design

Financing

V1

A V1 product should focus on solving a single, clearly-defined problem with precision and minimal complexity, delivering immediate value to its target users. It balances feature functionality and finesse, ensuring users can achieve their primary goal effortlessly and with delight.

Logic

LTV

A V1 product with an engaging user-interface increases retention which can measurably raise customer lifetime value (LTV1) to 3X CAC2
1 LTV = Average revenue per customer * time retained
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A V1 product with network-effects built into its core features increases distribution which can measurably lower customer acquisition cost (CAC2) to 1/3 LTV1
2 CAC = All annual expenses / total number of customers

CAC

Process

“Design-driven companies outperform S&P by 228% over 10 years.” DMI
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1. Roadmap
We plan how your ideal first features map to business value so when your product is released you’ll be able to measure which features raise LTV and which ones lower CAC.
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2. Interface
We create consistent and reusable design patterns to make product development more efficient (lowering CAC) and make the product experience more desirable (raising LTV).
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3. Experience
We create intuitive user experiences that guide people from start to finish, removing obstacles to lower CAC, adding delight to raise LTV.
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4. Accessibility
We make every touchpoint easy to interact with to prevent user errors (lowering CAC) and increase conversions (raising LTV).
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5. Interactions
We design interactions between the user and the interface to increase engagement, which raises LTV. Ignoring interaction design will increase churn and lower LTV.
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6. Network Effects
We design features that have personal value and social value so the product becomes more valuable as the number of people using it increases. This lowers CAC.
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7. Management
We can organize and prioritize work by managing issues for your engineering team end-to-end, so everyone knows the true impact of each feature on LTV/CAC.
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8. Engineering
We ship software in releases that follow the same format as the product roadmap. With this pairing, you can optimize LTV/CAC to the ideal 3:1 ratio so your product can scale profitably.

Apps

“The potential for design-driven growth is enormous.” McKinsey
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MoveMoney
To make it possible for families to send smaller amounts of money from the U.S. to Mexico more often for 50% less than PayPal®, we designed the UI+UX and did the front-end development for MoveMoney.com
Launched 9/2023
Highnote app iconHighnote app icon
Highnote
To help hospitals reduce the turnover of medical professionals, Highnote gives specialists at every level a way to help each other remotely.
Launched 5/2022
Tomorrow app iconEthos app icon
Tomorrow
Ethos
To help people prepare for risk in minutes instead of months, the Tomorrow app helps families make hard decisions together and instantly creates ready-to-sign legal docs in all 50 states. Series-A funded.
Acquired by Ethos 1/2022
The next app we design could be yoursThe next app we design could be yours
V1
Get a V1 app designed and developed in 22 weeks.
1 Opening Q1, 2025
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