V1
We design + build
V1 apps at a
50
%
SAFE discount1 for
a little bit of equity.
1 Get a 50% SAFE discount for a 2X multiple that converts to equity.
Product
Design
Financing
V1
VERSION ONE
A V1 product should focus on solving a single, clearly-defined problem with precision and minimal complexity, delivering immediate value to its target users. It balances feature functionality and finesse, ensuring users can achieve their primary goal effortlessly and with delight.
Logic
LTV
A V1 product with an engaging user-interface increases retention which can measurably raise customer lifetime value (LTV1) to 3X CAC2
1 LTV = Average revenue per customer * time retained
A V1 product with network-effects built into its core features increases distribution which can measurably lower customer acquisition cost (CAC2) to 1/3 LTV1
2 CAC = All annual expenses / total number of customers
CAC
Process
“Design-driven companies outperform S&P by 228% over 10 years.” DMI
Apps
“The potential for design-driven growth is enormous.” McKinsey