OUR MISSION
We build products to fulfill the brand promise you make to every customer.
OUR METHOD
We co-design everything we create so you get 2x the quality and 2x the speed all without the 2x up-front cost. Here's how: When we find a partner we believe in, we offer a 50% discount for a 2x upside in a SAFE that only converts if you raise your next preferred equity round. That way, we only win when you win. Until then, we're in it together.
Erik
Kjell
managing Partner
DESIGNER
Software product designer / Sales engineer, Product-led growth, SaaS metrics / Prev. Co-founder & CPO at Tomorrow (Acq. Ethos), Amazon / Seed investor: Coinbase, Instacart.
Joshua
Martens
managing Partner
DESIGNER
Digital product designer / UI+UX, Web Development, Animation, Illustration / Prev. Head of Design at Tomorrow (Acq. Ethos) / Hagerty (NYSE: HGTY) Labs and Marketplace.
Frequently asked questions
How are you a like bank?
What companies do you invest in?
Why don't you just take equity?
What if I’m a solo founder?
What if I only have an idea?
Do you lead financing rounds?
What don’t you invest in?
Do you have investors?
Do you do ongoing partnerships?
