Bank on this
Early˗stage startups
can apply to finance1
50
% of principal
product design.
1 $144k-$396k of deferred revenue is invested via MFN SAFE.
Product
Design
Financing
Logic
LTV
We design features that increase retention to raise your customer lifetime value (LTV1) to 3x CAC2
1 LTV = Annual revenue per customer * time retained
We design networks that increase distribution to lower your customer acquisition cost (CAC2) to 0.33 LTV1
2 CAC = All annual expenses / total number of customers
CAC
Work
To help people prepare for risk, we designed the Tomorrow app which instantly makes ready-to-sign legal docs in all 50 states. Series-A funded.
Acquired by Ethos 1/2022
To serve the 73% of Americans who love buying but hate budgeting, we’re designing Clutch, a turn-by-turn navigation app that makes spending money stress-free. Pre-seed stage.
Started Q4, 2022
To transfer money 24/7/365, 100x faster than bank wires, and 99% cheaper than card networks, we're helping CoinFX design the world’s first international stablecoin settlement network.
Started Q1, 2023
Proof
Apply for product design financing and defer 50% using a SAFE that converts in your company’s next preferred equity round.
1 If you finance 5 months of principal product design at 50% ($144,000) and you raise new money at a $7.5M valuation, for example, our ownership would be 1.9%.