Scale / 1-10M Users
Redesign your UI+UX
to raise NRR1 up to
125
%2 within
26 weeks.
1 Net Revenue Retention (NRR) measures gain and loss from your existing customers
2 125% is possible when your earnings from revenue expansion exceeds revenue contraction
Net
Revenue
Retention
You can increase the NRR you earn over time from existing customers to 125% if what you gain by upselling and cross-selling (expansion) is more than what you lose by churn and downgrades (contraction).
1 Net Revenue Retention (NRR) measures gain and loss from your existing customers
Logic
LTV
Designing user-interfaces to increase retention can raise your customer lifetime value (LTV1) to 3x CAC2 (3:1)
1 LTV = Annual revenue per customer * time retained
Designing network-effects to increase distribution can lower your customer acquisition cost (CAC2) to 0.33 LTV1 (3:1)
2 CAC = All annual expenses / total number of customers
CAC
UI+UX
“Design-driven companies outperform S&P by 228% over 10 years.” DMI
To improve conversion rates for Dior's mobile ecommerce experience, we're conducting a UX audit, re-designing the UI of the buying experience, and doing multivariate A/B testing in 2024.
Started 8/2023
To reduce policy churn when an insured vehicle sells, we helped design Hagerty Marketplace – a timed digital auction platform for buying and selling classic cars. Publicly listed 12/2021 (NYSE: HGTY).
Launched 11/2022
