Traction

1-10K
Users

Instructions
Before you ship your product, you should get pre-launch traction with your target audience. Do everything below to de-risk your launch and accelerate how quickly you can get Product Market Fit (PMF). If you need our help, add it to your V1.0 order.
Service

Traction

We will deliver a complete go-to-market strategy within 4 weeks (1 month)
Scope

Market

We will do a Market Opportunity Analysis (MOA) to size the potential

Audiences

We will diagram stakeholders, decision-makers, end-users, and buyers

Competition

We will visualize the advantage you have in a market map

Positioning

We will describe your company's value prop in a succinct sentence

Roadmap

We will plan up to 10 features that create user and business value

Funnel

We will help you move people in and through the buying process

Pricing

We will make sure your price points can deliver on LTV/CAC goals

Distribution

We will help you reach groups of potential customers through channels

Acquisition

We will help you reach potential customers directly

Retention

We will help you keep customers engaged and coming back to buy
Deliverables
Choose

MRD

You will get a Market Requirements Document (MRD) to align stakeholders

Naming

You can get 3 name candidates from 22 patterns used by 100+ brands

Branding

You can get a category-defining symbol or word mark you can trademark

Tagline

You will get 3 tagline candidates from 12 patterns spanning 100+ years

Animation

You will get an animated logo for web, ad, and product use

Website

You can get 1 pre-launch landing-page and variants to A/B test

Blog

You can get a blogging platform and CMS to drive organic traffic

Social

You can get site-optimized branding for all major social networks

Deck

You can get a 10-slide company presentation for potential investors

Ads

You can get 1 ad campaign (text/video/display) with copy variations
Bundle & Save
Choose

V1.0

If you add Traction to your V1.0 order (1M Users) you get everything above 50% off
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