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Clear
Pricing

Instructions
Select everything you need and see the transparent breakdown below.
60-Day Plan

Business Model Mechanics

Go-To Market in 9 weeks
Impact Areas

Market Sizing

Know how big the opportunity is and how fast it’s growing

Target Audiences

Define stakeholders, decision-makers, end-users, and buyers

Competitive Landscape

Visualize the advantage you have in a market map

Positioning Framework

Describe your company in a few succinct sentences

Pricing Model

Make sure your price points can deliver on LTV goals

Naming Strategy

Decide on a 'branded house' or a 'house of brands'

Distribution Channels

Reach groups of potential customers through channels

Acquisition Strategies

Reach potential customers individually and socially

Retention Techniques

Keep customers engaged and coming back to buy

Content Matrix

Communicate benefits to potential buyers in the funnel
Deliverables
Choose

MRD

Get a Market Requirements Document that drives the work

USP

Get a Unique Selling Proposition for your product/company

Name

Get 3 name options from 22 strategies from 100 brands

Tagline

Get 3 tagline options from 12 strategies over 100 years

Brand

Get a symbol or word mark as your identity

Website

Get 2 pre-launch landing-page variants to A/B test

Blog

Get a blogging platform and CMS

Deck

Get a 10-slide company presentation for potential investors

Ads

Get 1 campaign (video + stills) with several copy variations

Data

Get 3 paid-media demand-validation tests (billed separately)
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