Bank on this
lower CAC1 to
LTV2 with principal
1 CAC: Customer Acquisition Cost
2 LTV: Customer Lifetime Value
We design branding that increases retention to raise your customer lifetime value (LTV1) to 3x CAC2
1 LTV = Annual revenue per customer * time retained
We design marketing that increases distribution to lower your customer acquisition cost (CAC2) to 0.33 LTV1
2 CAC = All annual expenses / total number of customers
"Joshua is an enthusiastic creator with clever and detailed solutions."
PM Director, Athletic Greens
"Joshua is charismatic, bold, creative, inspiring, and studious."
Principal Product Designer, SigFig
"If you want carefully crafted moments of delight, get Joshua."
Sr. Product Manager, Hagerty
Strong go-to-market GTM strategies always start with a unique selling proposition USP. Get your positioning right and your brand will feel like it's worth twice the price people pay for it.