Bank on this

Profitable companies

lower CAC1 to

33 % of

LTV2 with principal

product marketing.

¹ CAC: Customer Acquisition Cost

² LTV: Customer Lifetime Value

Product

Marketing

Strategies

Logic

LTV

We design branding that increases retention to raise your customer lifetime value (LTV1) to 3x CAC2

¹ LTV = Annual revenue per customer * time retained

We design marketing that increases distribution to lower your customer acquisition cost (CAC2) to 0.33 LTV1

² CAC = All annual expenses / total number of customers

CAC

Work

“Design-driven companies outperform S&P by 228% over 10 years.” DMI

“The potential for design-driven growth is enormous.” McKinsey

Positioning

Articulate what your brand does better than anyone and why it matters to buyers. The post-purchase experience should make customers feel like it's worth twice what they paid.

Naming

Increase your brand's financial strength with a name that is uniquely recognizable, connects emotionally, motivates customers, and is distinct from competitors.

Tagline

A short, catchy phrase that's easy to remember can create a lasting impression that keeps the brand top-of-mind when customers are making a purchase decision.

Identity

Improve your response rates with a strong visual identity so customers can identify your brand and see its personality in different contexts and across communication channels.

Website

Your website establishes credibility and builds trust by creating a positive first impression that can lead to a sale.

Deck

Clearly communicate your company's business model and growth strategy with a pitch deck that builds trust and confidence with potential investors.

Ads

Rent the attention of someone else's audience as you build your own. While organic traffic is best, paid traffic is a worthwhile way to validate demand, drive sales, and forecast profitability.

Data

The best way to validate intuition is with evidence. We can help you A/B test different value propositions and audiences until we have statistically significant results to guide your next move.

"Erik has a velocitizing effect on people."

Matthew

Lehman

Head of Payments Security, Amazon

"Joshua is an enthusiastic creator with clever and detailed solutions."

Sarath

Manuel

PM Director, Athletic Greens

"Erik's attention to detail will always impress me."

Aaron

Egaas

Senior Manager, Software, Blue Origin

"Joshua is charismatic, bold, creative, inspiring, and studious."

Nick

Boes

Principal Product Designer, SigFig

"Erik gets shit done fast."

Joshua

Heckathorn

Co-founder, Tomorrow

"If you want carefully crafted moments of delight, get Joshua."

Kelley

Marsh

Sr. Product Manager, Hagerty

"Erik is an empathetic, contrarian product innovator."

Adam

MacBeth

Dir. of Engineering, Google

"Joshua always gets the job done with devotion and tenacity."

Will

Prater

CEO, Superformula

"Erik is an ambitious, persuasive, measured leader."

Brent

Eyler

Dir. of Experience Design, Oracle

Proof

Erik Kjell

Joshua Martens

Partners

GTM

Go-to-Market Strategy

Strong go-to-market GTM strategies always start with a unique selling proposition USP. Get your positioning right and your brand will feel like it's worth twice the price people pay for it.

Profitable companies

lower CAC1 to

33

% of

LTV2 with principal

product marketing.

Product

Marketing

Strategies

Product

Design

Financing

Logic

LTV

CAC

Work

Proof

GTM