Increase revenue1 to
% of operating
costs2 with the
1 LTV: Customer Lifetime Value
2 CAC: Customer Acquisition Costs
We build brands that increase retention to raise your customer lifetime value (LTV1) to 3x CAC2
1 LTV = Annual revenue per customer * time retained
We make marketing increase distribution to lower your customer acquisition cost (CAC2) to 0.33 LTV1
2 CAC = All annual expenses / total number of customers
"Joshua is an enthusiastic creator with clever and detailed solutions."
PM Director, Athletic Greens
"Joshua is charismatic, bold, creative, inspiring, and studious."
Principal Product Designer, SigFig
"If you want carefully crafted moments of delight, get Joshua."
Sr. Product Manager, Hagerty
Strong go-to-market GTM strategies often begin with a unique selling proposition USP. Get this positioning right and your brand will sell because it will feel like it's worth twice the price people pay for it.