//Bootstrap

Increase revenue1 to

300 % of operating

costs2 with the

right levers.

¹ LTV: Customer Lifetime Value

² CAC: Customer Acquisition Costs

Business

Model

Mechanics

Logic

LTV

We build brands that increase retention to raise your customer lifetime value (LTV1) to 3x CAC2

¹ LTV = Annual revenue per customer * time retained

We make marketing increase distribution to lower your customer acquisition cost (CAC2) to 0.33 LTV1

² CAC = All annual expenses / total number of customers

CAC

Levers

“Design-driven companies outperform S&P by 228% over 10 years.” DMI

“The potential for design-driven growth is enormous.” McKinsey

Positioning

Articulate what your brand does better than anyone and why it matters to buyers. The post-purchase experience should make customers feel like your product is worth twice what they paid for it.

Pricing

Choose a price point that's low enough that people are willing to pay, high enough to give you sustainable margins, and aggressive enough that you can reach your customer lifetime value goals.

Naming

Increase your brand's financial strength with a name that is uniquely recognizable, connects emotionally, motivates customers, and is distinct from competitors.

Tagline

Create a lasting impression with a short catchy phrase that's easy to remember and keeps the brand top-of-mind when customers are making a purchase decision.

Identity

Improve your response rates with a strong visual identity so customers can identify your brand and see its personality in different contexts and across communication channels.

Website

Establish credibility and build trust by creating a positive first impression that initiates new connections, creates sales leads, or results in revenue.

Deck

Communicate your company's business model and growth strategy with a pitch deck that builds trust and confidence with potential investors.

Ads

Rent the attention of someone else's audience as you build your own. While organic traffic is best, paid traffic is a worthwhile way to validate demand, drive sales, and forecast profitability.

Data

Validate intuition with evidence by A/B testing different audiences and value propositions until statistically significant results (greater than 1,000) can guide your next move.

"Erik has a velocitizing effect on people."

Matthew

Lehman

Head of Payments Security, Amazon

"Joshua is an enthusiastic creator with clever and detailed solutions."

Sarath

Manuel

PM Director, Athletic Greens

"Erik's attention to detail will always impress me."

Aaron

Egaas

Senior Manager, Software, Blue Origin

"Joshua is charismatic, bold, creative, inspiring, and studious."

Nick

Boes

Principal Product Designer, SigFig

"Erik gets shit done fast."

Joshua

Heckathorn

Co-founder, Tomorrow

"If you want carefully crafted moments of delight, get Joshua."

Kelley

Marsh

Sr. Product Manager, Hagerty

"Erik is an empathetic, contrarian product innovator."

Adam

MacBeth

Dir. of Engineering, Google

"Joshua always gets the job done with devotion and tenacity."

Will

Prater

CEO, Superformula

"Erik is an ambitious, persuasive, measured leader."

Brent

Eyler

Dir. of Experience Design, Oracle

Proof

Kjell

Martens

Partners

GTM

Go-to-Market Strategy

Strong go-to-market GTM strategies often begin with a unique selling proposition USP. Get this positioning right and your brand will sell because it will feel like it's worth twice the price people pay for it.

Increase revenue1 to

300

% of operating