The best way to curate collective wisdom in healthcare.
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Early-stage startups1

can now finance2 up

to

75

% of principal

product design.

1 Risk-free: no company or personal guarantee
2 75% range: $216,000 to $658,800 invested

Product

Design

Financing

Product

Design

Financing

Design

“Design-driven companies outperform S&P by 228% over 10 years.” DMI
“The potential for design-driven growth is enormous.” McKinsey
Tomorrow app iconEthos app icon
Tomorrow
Ethos
Erik co-founded Tomorrow to help people prepare for risk. Make plans with the Tomorrow app and get ready-to-sign legal docs in all 50 states. Series-A funded.
Acquired by Ethos 1/2022
Hagerty app iconHagerty app icon
Marketplace
Joshua helped design Hagerty Marketplace, a timed digital auction platform for buying and selling classic cars. Publicly listed 12/2021 (NYSE: HGTY).
Launched 11/2022
Highnote app iconHighnote app icon
Highnote
We designed the Highnote app to help hospitals reduce turnover by giving busy nurses a better way to help each other on-the-go. Seed stage.
Launched 5/2022
Clutch app iconClutch app icon
Clutch
We're designing Clutch for Apple Watch + iPhone so you can spend money like you are driving a sports car with the control of a stick shift. Pre-seed stage.
Started 8/2022
The next app we design could be yoursThe next app we design could be yours
Your App
We ship everything you need for a v1.0+ over 5 months (max). Finance up to 75%, put 2% down, pay the balance monthly.
Start Q1/2023 or Q2/2023

Model

Because we know product-led growth works, we defer 25% to 75% of our revenue in a SAFE that converts into your company’s next preferred equity round.
1 If you finance 5 months of principal product design at 50% ($144,000) and you raise new money at a $7.5M valuation, for example, our ownership would be 1.9%.

Strategy

CLV

We design features that increase retention to raise your product's Customer Lifetime Value (CLV1) to 3x CAC2
1 CLV = Annual revenue per customer * years retained
slash graphic
We design networks that increase distribution to lower your product's Customer Acquisition Cost (CAC2) to 0.33 CLV1
2 CAC = All annual expenses / total number of customers

CAC